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Al Gore and the Purpose-Driven Web - Bits Blog - NYTimes.com

Nov 9, 2008
6 comments

Al Gore and the Purpose-Driven Web - Bits Blog - NYTimes.com

http://bits.blogs.nytimes.com/2008/11...

“The purpose, I would urge all of you — as many of you as are willing to take it up — is to bring about a higher level of consciousness about our planet and the imminent danger and opportunity we face because of the radical transformation in the relationship between human beings and the Earth,” Mr. Gore said Friday evening at the Web 2.0 Summit in San Francisco.

I am getting a bit tired by Al Gore's efforts to raise awareness on climate change issues. I believe that he is stuck in a vicious circle. His award-winning personality has raised more eyebrows than the causes he supports. Yet, he made a point at the Web 2.0 summit and I am glad we are starting to talk about the purpose-driven Web. My master's thesis was on this topic and this NYTimes article justifies my essay.

There is more than blogging about our lives or sharing photos in Facebook or chatting on MSN. Social activism has gained a great potential through the Web 2.0 trend and we are still far from truly harnessing it. Maybe, we could learn a thing or two from Obama's web campaign. Hence his presence on YouTube, official blogs, Facebook, MySpace, etc. was a crucial element that convinced young voters to vote for him.